Friday, December 14, 2018

Toby's Sports launches its flagship store in BGC!


Toby's Sports celebrated their amazing 40 years by opening its flagship store in BGC- the biggest one to date!

As the event name suggests, "Pinnacle of Sports" is nothing short of awesome. The 1000 sqm. two story space houses a premium collection of footwear, sports apparel, and equipment from the world's best brands!   


Their noteworthy features include:

PLAYZone 
the interactive PLAYZone is made to host events and sports clinic on a regular basis. It also doubles as a basketball court, which utilizes a professional-grade basketball shooting machine. Not only that but prizes will be given out regularly to top scorers in the Toby's Shootout game.


LAUNCHZone 
This is where Toby's Sports will host product launches that feature the latest innovations from top sports brands. This can also house curated installations, special VIP events, and athlete appearances.

Toby's Custom Lab Spot 
This one's up my alley- the Toby's Custom Lab Spot offers apparel customization services like full custom uniforms and jerseys. It will include express customization via sublimation, making a more personalized customer experience.


Run Signature Analysis 
The flagship store offers Run Signature gait and running form analysis, from Brooks. Simply put - it's a technology to help get the ideal shoe for every customer. It is a radical new approach to gait analysis that takes an in-depth look at the body's natural running characteristics. Technology has never been more innovative!

Shoe Cleaning Services
This is also a favorite of mine since my sneakers tend to always get worked up. Crep Protect will always be my clean sneakers savior!


Latest Retail Technology 
The Toby's Flagship is one of the first stores in the country to feature a highly digital experience where guests can browse the retailer's e-commerce website on large interactive walls in the store. Now, you don't have to worry about circling a store over and over!

They also use RFID technology that allows customers to unlock virtual content by placing a shoe on their Shoe Showcase platforms and browse all its specs and features via touchscreen. How cool is that?


Congratulations! it's been a pleasure, Toby's Sports! 

Lastly, here's what you need to know: Toby's Sports now has 55 stores nationwide. They've got more stores in the works so stay tuned for that!

www.tobys.com